> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help-new.virtueimpact.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Dashboard: Engagement

The Engagement tab displays a range of metrics collected as your customers interact with the **Virtue widgets** that have been added to your store.

These metrics provide insights into how Virtue's features may be resonating with your customers.

[![](https://storage.crisp.chat/users/helpdesk/website/-/6/8/7/a/687acdfdb6320800/c2e8a504-c6cd-49c6-bbc2-1dbab0_47uqfo.png)](https://downloads.intercomcdn.com/i/o/819037608/49d6bcdcc9f143920513846d/Screenshot+2023-08-30+at+16.10.09.png?expires=1765979100&signature=037826fa318324997a4fc5183df862832ecc1716156e1e77e1f2f609028bb08a&req=fCEuFsp5m4FXFb4f3HP0gC2ZYWzpF8yEIJZpFMINNtBE1v%2FpL6FF021ag2l8%0A8B6Jp41ZRgUXkY7VUQ%3D%3D%0A)

## % of visitors who engaged

A visitor is a shopper who has visited your store and interacted with the **Virtue widgets** but did not proceed to make a purchase.

These visitors have engaged by clicking within the widgets, selecting the 'Learn More' link, or adding causes to the cart for customer giving.

## % of customers who engaged

A customer is a shopper who has visited your store, interacted with the **Virtue widgets,** and proceeded to make a purchase.

These customers have engaged with your Virtue widgets by clicking within the widgets, selecting the 'Learn More' link, giving to a cause, opting into impact tracking, or choosing a cause post-purchase.

## Visitor Engagement

This funnel displays metrics for events when a visitor:

* **Clicked a Widget**: Clicks inside any of your Virtue widgets.
* **Clicked Learn More**: Clicks and opens the 'Learn More' popup.
* **Added a Donation to Cart**: Adds a donation to their cart using the customer giving widget.

[![](https://storage.crisp.chat/users/helpdesk/website/-/f/5/e/a/f5eaf953641f6000/32f66b42-429d-4972-91d3-2da152_1f8qfmp.png)](https://downloads.intercomcdn.com/i/o/819037981/d067b1e0971b33a2ff0bbe87/Screenshot+2023-08-30+at+16.10.33.png?expires=1765979100&signature=80b5a49ebaec789a0ec0e975da8de9835c8ffe28bb0c4c8a5edeefc94947425f&req=fCEuFsp5lIleFb4f3HP0gMLHJd9kd9QQHGA3T%2F8rju0XagY3azpzmF0IAUQE%0AXAltyeUL5rBo6QKaiw%3D%3D%0A)

## Customer Engagement

This funnel displays metrics for events when a customer:

* **Clicked a Widget**: Clicks inside any of your Virtue widgets.
* **Clicked Learn More**: Clicks and opens the 'Learn More' popup.
* **Added a Donation to Cart**: Adds a donation to their cart using the customer giving widget.
* **Selected a Cause**: Makes a selection in the post-purchase popup.
* **Opened Giving Email**: Opens the giving email opted into during the post-purchase process.

[![](https://storage.crisp.chat/users/helpdesk/website/-/a/e/5/9/ae59a78fcca3f800/0d4c14a1-3435-4338-9266-84c2ef_viphf1.png)](https://downloads.intercomcdn.com/i/o/819038353/5821c51ed6455f74915dde86/Screenshot+2023-08-30+at+16.11.11.png?expires=1765979100&signature=b814d836c4392647c963f3e0ae5947aee8706bba941db88ae563c7fc16aea20d&req=fCEuFsp2noRcFb4f3HP0gPQwrs7XlrV2AHk9WGg2%2B3vroyGKd8yxPpsQXYHo%0AhzDBvg5WM3K3qM3pdw%3D%3D%0A)